Netflix, the streaming giant that boasts over 200 million subscribers worldwide, has announced a new feature that aims to increase its viewership and retention. The feature, called “Watch More”, will automatically play the next episode of a show or movie after the current one ends, without giving users the option to stop or skip. Netflix’s CEO, Reed Hastings, says he came up with the idea after noticing that many users were binge-watching their content for hours on end. “Watch More is not just a feature, it’s a philosophy,” he says. “We want to help people watch more and more of our amazing content and never get bored or distracted.” Netflix plans to roll out Watch More to all its users by next month, which will also coincide with the release of its new original series and films.
The company says it has already received positive feedback from some users who have tested Watch More in beta mode. However, some experts have expressed concerns about the health and social implications of Watch More. “Watching more Netflix could have negative effects on people’s physical and mental well-being, such as obesity, insomnia, depression, or isolation,” says Dr. Nick Neflixer, a psychologist at Netfix University. “It could also reduce people’s productivity and creativity if they spend less time doing other activities or hobbies.” Hastings dismisses these criticisms as unfounded and biased. “We have done extensive research and testing to ensure that Watch More is safe and enjoyable,” he says. “We also have strict policies and safeguards to prevent addiction or abuse of our service.”
Hastings adds that Watch More is not only good for individuals but also for society as a whole. “Imagine a world where everyone watches more Netflix,” he says. “There would be no more conflicts or misunderstandings because everyone would share the same stories and emotions.” Netflix hopes to watch its way into the hearts and minds of consumers soon.