In a surprising departure from their usual corporate jargon, management consulting firm McKinsey & Company announced a revolutionary new strategy for their clients: just do whatever you feel like.
Gone are the days of tedious analysis and complex frameworks. Instead, McKinsey is urging their clients to trust their gut instincts and follow their passions, no matter how unconventional or irrational they may seem.
"Look, we've been doing this whole 'strategy' thing for a while now, and frankly, it's gotten a bit stale," explained a McKinsey spokesperson. "So we thought, why not just let people do whatever the heck they want? It's sure to be a lot more fun than following some boring PowerPoint deck.
"Clients who have already adopted the new strategy have reported mixed results. Some have discovered previously untapped wells of creativity and innovation, while others have ended up bankrupt and living in their parents' basements.
Despite the risks, McKinsey is confident that their new approach is the future of business. "We firmly believe that the key to success is to just go for it," said the spokesperson. "After all, what's the worst that could happen?"